New Releases

Coins for the Cure

Published October 9, 2024 | 1 min read

By Olivia McCommons

To kick off Breast Cancer Awareness Month, Whitman Brands has partnered with Susan G. Komen, the world’s leading breast cancer organization, to release a limited-edition coin album. The pink album holds all circulated strikes of the American Women Quarters™ series (2022-25) and the 2018 Breast Cancer Awareness commemoratives, which include a clad half dollar, silver dollar, and gold $5—the first U.S. federal gold coin to feature a rose-gold hue.

“Our partnership strategy is simple: combine our established brand, a popular coin program, and a high-impact nonprofit organization to raise awareness and funds for an exceptional cause,” says Michael Pfeiffer, Whitman’s director of operations. “We aim to give back and believe we can make a difference.”

The album is available for $29.95 online through Whitman, Amazon, and Walmart, and in bookstores and hobby shops. Whitman will donate to Susan G. Komen 20 percent of the retail sales price and 10 percent of the wholesale sales price for each product sold. For more information, visit Whitman’s website.